https://ramonariel.com Ramon Ariel Tue, 30 Dec 2025 19:50:17 +0000 https://ramonariel.com en https://ramonariel.com/Index Sat, 06 Sep 2025 22:30:56 +0000 Ramon Ariel https://ramonariel.com/Index Creative Director // Teacher*Currently @ Movers + Shakers 🚀 I enjoy solving challenging briefs, building high-performing teams,and using post-it notes to create unconventional concepts.&nbsp; I teach students to do the same here.&nbsp; When I’m not creating, I enjoy a sunset drive with my wife &amp; dog in our 991.1 Targa 4S🏎️ Email 📫&nbsp; Resume📄&nbsp; LinkedIn💼 https://ramonariel.com/Staples-Easy-Is-Back Sat, 06 Sep 2025 22:52:51 +0000 Ramon Ariel https://ramonariel.com/Staples-Easy-Is-Back Easy is Back Staples Creative Director Movers + Shakers After a 20-year sabbatical, we didn't just bring the Easy Button back to the desk; we put it behind the microphone. By launching a podcast hosted by the inanimate icon and staging paparazzi "leaks" of it socializing with influencers, we transformed a piece of office plastic into a modern commentator on work culture. <img width="1080" height="1349" width_o="1080" height_o="1349" data-src="https://freight.cargo.site/t/original/i/8c1ccc5a7535f79d57f30c32936581163aee90c567f3686943e6f6c8d5db8aa5/2025_M-S_EasyButton_Lance_4x5.jpg" data-mid="237913353" border="0" src="https://freight.cargo.site/w/1000/i/8c1ccc5a7535f79d57f30c32936581163aee90c567f3686943e6f6c8d5db8aa5/2025_M-S_EasyButton_Lance_4x5.jpg" /> <img width="1080" height="1351" width_o="1080" height_o="1351" data-src="https://freight.cargo.site/t/original/i/4c88656ee74cceac578ff258021e39b6b62f294842a4aa087ae09ff5548bb2b3/2025_M-S_EasyButton_Kordell_4x5.jpg" data-mid="237913352" border="0" src="https://freight.cargo.site/w/1000/i/4c88656ee74cceac578ff258021e39b6b62f294842a4aa087ae09ff5548bb2b3/2025_M-S_EasyButton_Kordell_4x5.jpg" /> <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/cda781c6893f1e49e7609f648e96eb26f733af0d72d1bf7b7054ec5d6a41ce73/2025_M-S_EasyButton_Nia_4x5.jpg" data-mid="237913354" border="0" src="https://freight.cargo.site/w/1000/i/cda781c6893f1e49e7609f648e96eb26f733af0d72d1bf7b7054ec5d6a41ce73/2025_M-S_EasyButton_Nia_4x5.jpg" /> <img width="1080" height="1349" width_o="1080" height_o="1349" data-src="https://freight.cargo.site/t/original/i/1d268719246100dfd84af5e3c26d00453af28c910ef56b12fd38d1ece6e9bd41/2025_M-S_EasyButton_Caroline_4x5.jpg" data-mid="237913350" border="0" src="https://freight.cargo.site/w/1000/i/1d268719246100dfd84af5e3c26d00453af28c910ef56b12fd38d1ece6e9bd41/2025_M-S_EasyButton_Caroline_4x5.jpg" /> <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/e9182453b3c808a3809849e6eeeacc3474c943fde01462ac6233b8e1d4ae45ea/2025_M-S_EasyButton_James_4x5.jpg" data-mid="237913351" border="0" src="https://freight.cargo.site/w/1000/i/e9182453b3c808a3809849e6eeeacc3474c943fde01462ac6233b8e1d4ae45ea/2025_M-S_EasyButton_James_4x5.jpg" /> https://ramonariel.com/Jordan-Air-Jordan-17-Release Tue, 30 Dec 2025 19:50:17 +0000 Ramon Ariel https://ramonariel.com/Jordan-Air-Jordan-17-Release Air Jordan 17 Release JordanGroup Creative Director Obsidianworks To resurrect the Air Jordan 17, we didn't rely on nostalgia; we relied on the neighborhood. Recognizing that a 20-year-old icon was a stranger to the current culture, we bypassed a traditional global campaign to hand the narrative keys to local NBHD partners. By replacing corporate messaging with hyper-local storytelling and exclusive community experiences, we transformed a forgotten archive piece into the year's most coveted streetwear flex. <img width="687" height="862" width_o="687" height_o="862" data-src="https://freight.cargo.site/t/original/i/c9f0728a69db7cf5b82eb5ce92ffd8ef3164870547cf880e2ae4cfcf18d8af0e/DE.jpg" data-mid="242293273" border="0" src="https://freight.cargo.site/w/687/i/c9f0728a69db7cf5b82eb5ce92ffd8ef3164870547cf880e2ae4cfcf18d8af0e/DE.jpg" /> <img width="687" height="862" width_o="687" height_o="862" data-src="https://freight.cargo.site/t/original/i/b31f724e3f3dfdae8c6244c234b457b42671cedc829f55a06f0db7b2e69fac33/DE4.jpg" data-mid="242293276" border="0" src="https://freight.cargo.site/w/687/i/b31f724e3f3dfdae8c6244c234b457b42671cedc829f55a06f0db7b2e69fac33/DE4.jpg" /> <img width="687" height="862" width_o="687" height_o="862" data-src="https://freight.cargo.site/t/original/i/db4b62353e9b382b318861839bea544959dffea3f77324df057514e75c08cbbc/DE3.jpg" data-mid="242293275" border="0" src="https://freight.cargo.site/w/687/i/db4b62353e9b382b318861839bea544959dffea3f77324df057514e75c08cbbc/DE3.jpg" /> <img width="691" height="862" width_o="691" height_o="862" data-src="https://freight.cargo.site/t/original/i/a81414c33fa5d3a3ffa2ca3c390f9d59628872ed7f3a053fd0938955a1a38e66/DE2.jpg" data-mid="242293274" border="0" src="https://freight.cargo.site/w/691/i/a81414c33fa5d3a3ffa2ca3c390f9d59628872ed7f3a053fd0938955a1a38e66/DE2.jpg" /> <img width="691" height="862" width_o="691" height_o="862" data-src="https://freight.cargo.site/t/original/i/53bf7a10392ef6d7fb3bbc39945626e18bad3244f043eafa4a3547a1461326b5/LA2.jpg" data-mid="242293281" border="0" src="https://freight.cargo.site/w/691/i/53bf7a10392ef6d7fb3bbc39945626e18bad3244f043eafa4a3547a1461326b5/LA2.jpg" /> <img width="687" height="862" width_o="687" height_o="862" data-src="https://freight.cargo.site/t/original/i/6c3f849274bd71501c3042113514962d0858a747089abba5f48e2e25517400fa/LA4.jpg" data-mid="242293283" border="0" src="https://freight.cargo.site/w/687/i/6c3f849274bd71501c3042113514962d0858a747089abba5f48e2e25517400fa/LA4.jpg" /> <img width="687" height="862" width_o="687" height_o="862" data-src="https://freight.cargo.site/t/original/i/cdefd91d758556ca18679fec6011f90491ae10c2a9acb343a761ed42e210f00d/LA3.jpg" data-mid="242293282" border="0" src="https://freight.cargo.site/w/687/i/cdefd91d758556ca18679fec6011f90491ae10c2a9acb343a761ed42e210f00d/LA3.jpg" /> <img width="687" height="862" width_o="687" height_o="862" data-src="https://freight.cargo.site/t/original/i/a1716d4cb64fd65ed087745cfd38997a6c60e36741034fa34684a1c8df140618/LA1.jpg" data-mid="242293280" border="0" src="https://freight.cargo.site/w/687/i/a1716d4cb64fd65ed087745cfd38997a6c60e36741034fa34684a1c8df140618/LA1.jpg" /> <img width="3672" height="2158" width_o="3672" height_o="2158" data-src="https://freight.cargo.site/t/original/i/ab8185530d97a8df118f544e7ec495eb8507675982f318df29af7bd981bd18cf/Screenshot-2025-12-30-at-2.54.13PM.png" data-mid="242293340" border="0" src="https://freight.cargo.site/w/1000/i/ab8185530d97a8df118f544e7ec495eb8507675982f318df29af7bd981bd18cf/Screenshot-2025-12-30-at-2.54.13PM.png" /> <img width="687" height="862" width_o="687" height_o="862" data-src="https://freight.cargo.site/t/original/i/bcb8b87de2389600c910da86582e49e4dea67614e7bce78b4744696154e086b6/WA1.jpg" data-mid="242293294" border="0" src="https://freight.cargo.site/w/687/i/bcb8b87de2389600c910da86582e49e4dea67614e7bce78b4744696154e086b6/WA1.jpg" /> <img width="687" height="862" width_o="687" height_o="862" data-src="https://freight.cargo.site/t/original/i/04ec719331c87c1f200eb76696b1c73e55450f9a2fe207b90b65f360b37a8247/WA4.jpg" data-mid="242293297" border="0" src="https://freight.cargo.site/w/687/i/04ec719331c87c1f200eb76696b1c73e55450f9a2fe207b90b65f360b37a8247/WA4.jpg" /> <img width="687" height="862" width_o="687" height_o="862" data-src="https://freight.cargo.site/t/original/i/774a04f7301a0542563cd619383275d064f76ef806543935bf5739c685ac6690/WA3.jpg" data-mid="242293296" border="0" src="https://freight.cargo.site/w/687/i/774a04f7301a0542563cd619383275d064f76ef806543935bf5739c685ac6690/WA3.jpg" /> <img width="691" height="862" width_o="691" height_o="862" data-src="https://freight.cargo.site/t/original/i/da05db91468b0ccf5be2acead2b0e5b70b00f1e1b7633f1bf371b58d593317df/WA2.jpg" data-mid="242293295" border="0" src="https://freight.cargo.site/w/691/i/da05db91468b0ccf5be2acead2b0e5b70b00f1e1b7633f1bf371b58d593317df/WA2.jpg" /> <img width="330" height="412" width_o="330" height_o="412" data-src="https://freight.cargo.site/t/original/i/b30b9dceadf291722a7738c6e6cc80cf8463af9bacc8ab8ccc2e5e456d14d6a2/NY1.png" data-mid="242293285" border="0" src="https://freight.cargo.site/w/330/i/b30b9dceadf291722a7738c6e6cc80cf8463af9bacc8ab8ccc2e5e456d14d6a2/NY1.png" /> <img width="691" height="862" width_o="691" height_o="862" data-src="https://freight.cargo.site/t/original/i/17a44d30fa3daaae5d7491420492962763fc76ef597ad2e260287842a0626c83/NY2.jpg" data-mid="242293286" border="0" src="https://freight.cargo.site/w/691/i/17a44d30fa3daaae5d7491420492962763fc76ef597ad2e260287842a0626c83/NY2.jpg" /> <img width="687" height="862" width_o="687" height_o="862" data-src="https://freight.cargo.site/t/original/i/226dc61cdc10efd46be5673d1be4351e0ed65fb038fe08fb471fad1a8ffaf6f9/NY3.jpg" data-mid="242293287" border="0" src="https://freight.cargo.site/w/687/i/226dc61cdc10efd46be5673d1be4351e0ed65fb038fe08fb471fad1a8ffaf6f9/NY3.jpg" /> <img width="687" height="862" width_o="687" height_o="862" data-src="https://freight.cargo.site/t/original/i/3a420e35e2b6807f077f668ea2969c6a0348c6e7d921f56d25a5f724d3e8bd67/NY4.jpg" data-mid="242293288" border="0" src="https://freight.cargo.site/w/687/i/3a420e35e2b6807f077f668ea2969c6a0348c6e7d921f56d25a5f724d3e8bd67/NY4.jpg" /> https://ramonariel.com/Target-Reflections Mon, 29 Dec 2025 21:06:53 +0000 Ramon Ariel https://ramonariel.com/Target-Reflections Reflections Target Creative Director 160over90/Obsidianworks While Black History Month often focuses on the solemnity of the past, we chose to spotlight the magic of the present. By centering the collection on "Black Joy," we shifted the narrative from historical observance to vibrant celebration, proving that history isn't just what happened, it's the joy being lived and created every day. <img width="1598" height="1065" width_o="1598" height_o="1065" data-src="https://freight.cargo.site/t/original/i/1f26e988fc78fc8303af4991be1c4a9c974d7c7fc7917b66564afd433311cece/6787506e15ccfc909c3c3230_668cf0e2b93226b6ad8e4f3c_3.jpg" data-mid="242264675" border="0" src="https://freight.cargo.site/w/1000/i/1f26e988fc78fc8303af4991be1c4a9c974d7c7fc7917b66564afd433311cece/6787506e15ccfc909c3c3230_668cf0e2b93226b6ad8e4f3c_3.jpg" /><img width="1599" height="1065" width_o="1599" height_o="1065" data-src="https://freight.cargo.site/t/original/i/239bd4ca5815e88b7e508b102de1cb532c8b887567186ccdd86bc2063bc85d23/6787506f7f7e94696b7b677c_668cf0e2fbb47db7cddd9c0a_4.jpg" data-mid="242264676" border="0" src="https://freight.cargo.site/w/1000/i/239bd4ca5815e88b7e508b102de1cb532c8b887567186ccdd86bc2063bc85d23/6787506f7f7e94696b7b677c_668cf0e2fbb47db7cddd9c0a_4.jpg" /><img width="1598" height="1065" width_o="1598" height_o="1065" data-src="https://freight.cargo.site/t/original/i/c538ad8c264c9c904389d0cb9b5d14634fc1a2cba3d32bb85dc20dff9af9c7d3/6787506f2804676cba30de94_668cf0e2097443fd9ad8b0a9_10.jpg" data-mid="242264677" border="0" src="https://freight.cargo.site/w/1000/i/c538ad8c264c9c904389d0cb9b5d14634fc1a2cba3d32bb85dc20dff9af9c7d3/6787506f2804676cba30de94_668cf0e2097443fd9ad8b0a9_10.jpg" /><img width="1598" height="1065" width_o="1598" height_o="1065" data-src="https://freight.cargo.site/t/original/i/e103bfd24e0c6eda052b84e5d04d22c63e5a6fe8509d4534a926c2995fb3f47d/6787506fca846e158dd1957f_668cf0e24dcc4fd1ca9a8369_5.jpg" data-mid="242264678" border="0" src="https://freight.cargo.site/w/1000/i/e103bfd24e0c6eda052b84e5d04d22c63e5a6fe8509d4534a926c2995fb3f47d/6787506fca846e158dd1957f_668cf0e24dcc4fd1ca9a8369_5.jpg" /><img width="1598" height="1065" width_o="1598" height_o="1065" data-src="https://freight.cargo.site/t/original/i/bbea5adcefa3189500625b66049661a600af7873da533628bab48c7868223eb4/6787506fccac7ad2914cb90c_668cf0e24c2d6b820b669c76_8.jpg" data-mid="242264679" border="0" src="https://freight.cargo.site/w/1000/i/bbea5adcefa3189500625b66049661a600af7873da533628bab48c7868223eb4/6787506fccac7ad2914cb90c_668cf0e24c2d6b820b669c76_8.jpg" /> https://ramonariel.com/InvescoQQQ-Mirror-Surprise Mon, 11 Nov 2024 15:40:06 +0000 Ramon Ariel https://ramonariel.com/InvescoQQQ-Mirror-Surprise Mirror Surprise InvescoQQQ Creative Director 160over90 To illustrate the power of Invesco QQQ’s technology, we didn't just display it; we used it to break the fourth wall. We built a custom "Smart Mirror" that lured fans into a training session with a virtual avatar of WNBA legend Candace Parker, only to shatter the illusion when the real Candace stepped out of the screen and onto the court. We proved that true innovation doesn't isolate us in the digital world, it bridges the gap to the physical one. <img width="5120" height="2880" width_o="5120" height_o="2880" data-src="https://freight.cargo.site/t/original/i/8a4088bf032fecbc618ed0887ce66f432dfaf1cf2328b697edb55ce054802976/Screenshot-2025-09-07-at-9.55.21AM.png" data-mid="237911871" border="0" src="https://freight.cargo.site/w/1000/i/8a4088bf032fecbc618ed0887ce66f432dfaf1cf2328b697edb55ce054802976/Screenshot-2025-09-07-at-9.55.21AM.png" /> <img width="5120" height="2880" width_o="5120" height_o="2880" data-src="https://freight.cargo.site/t/original/i/798a6fd13c1ed277647e273f168b008f6f4d32fdc7ecce59066fa6e89d015962/Screenshot-2025-09-07-at-9.56.04AM.png" data-mid="237911872" border="0" src="https://freight.cargo.site/w/1000/i/798a6fd13c1ed277647e273f168b008f6f4d32fdc7ecce59066fa6e89d015962/Screenshot-2025-09-07-at-9.56.04AM.png" /> <img width="3520" height="1980" width_o="3520" height_o="1980" data-src="https://freight.cargo.site/t/original/i/420fbed805ee9431e68dd9818e77691fbf01c676581085f1455bf50d6ef60d31/Screenshot-2025-09-07-at-9.56.22AM.png" data-mid="237911873" border="0" src="https://freight.cargo.site/w/1000/i/420fbed805ee9431e68dd9818e77691fbf01c676581085f1455bf50d6ef60d31/Screenshot-2025-09-07-at-9.56.22AM.png" /> <img width="3524" height="1980" width_o="3524" height_o="1980" data-src="https://freight.cargo.site/t/original/i/ab737b4671547ef243734f138aa5c61dd79523f8d130513128f7b55e71587c68/Screenshot-2025-09-07-at-9.56.48AM.png" data-mid="237911874" border="0" src="https://freight.cargo.site/w/1000/i/ab737b4671547ef243734f138aa5c61dd79523f8d130513128f7b55e71587c68/Screenshot-2025-09-07-at-9.56.48AM.png" /> https://ramonariel.com/Target-Love-For-Local Mon, 29 Dec 2025 21:44:54 +0000 Ramon Ariel https://ramonariel.com/Target-Love-For-Local Love For Local TargetGroup Creative Director 160over90/Obsidianworks Historically, big box retail enters neighborhoods like Fordham with a transaction-first mindset; we shifted the model to relationship-first. By centering our launch on the deep-rooted pride of local residents rather than our product assortment, we transformed a grand opening into a pledge of allyship. "We've Got Love for Local" wasn't just a tagline; it was a strategic pivot from generic corporate presence to specific community partner, proving we weren't just opening doors, we were earning our place on the block. <img width="3244" height="1846" width_o="3244" height_o="1846" data-src="https://freight.cargo.site/t/original/i/5ef5122b277fc66ac20c63306efdf6df1168cfdb78553e341b58b4cf4814309f/Screenshot-2025-12-29-at-4.44.08PM.png" data-mid="242264730" border="0" src="https://freight.cargo.site/w/1000/i/5ef5122b277fc66ac20c63306efdf6df1168cfdb78553e341b58b4cf4814309f/Screenshot-2025-12-29-at-4.44.08PM.png" /> <img width="3414" height="1916" width_o="3414" height_o="1916" data-src="https://freight.cargo.site/t/original/i/5532c0b156dcb5391025930eb22cd74409ab9f8e6049529cb8fca3ec760e6110/Screenshot-2025-12-29-at-4.47.57PM.png" data-mid="242264731" border="0" src="https://freight.cargo.site/w/1000/i/5532c0b156dcb5391025930eb22cd74409ab9f8e6049529cb8fca3ec760e6110/Screenshot-2025-12-29-at-4.47.57PM.png" /> <img width="3414" height="1920" width_o="3414" height_o="1920" data-src="https://freight.cargo.site/t/original/i/3b4c609c5d1492edc668ab7355634372008123c46626719f9d8b4eecc9836deb/Screenshot-2025-12-29-at-4.48.50PM.png" data-mid="242264732" border="0" src="https://freight.cargo.site/w/1000/i/3b4c609c5d1492edc668ab7355634372008123c46626719f9d8b4eecc9836deb/Screenshot-2025-12-29-at-4.48.50PM.png" /> <img width="3414" height="1916" width_o="3414" height_o="1916" data-src="https://freight.cargo.site/t/original/i/0fd1faab5b26293e2006760d9b5d10136192556226ac606ef42b328302af479e/Screenshot-2025-12-29-at-4.49.04PM.png" data-mid="242264733" border="0" src="https://freight.cargo.site/w/1000/i/0fd1faab5b26293e2006760d9b5d10136192556226ac606ef42b328302af479e/Screenshot-2025-12-29-at-4.49.04PM.png" /> https://ramonariel.com/REI-Opt-Outside Mon, 11 Nov 2024 15:40:08 +0000 Ramon Ariel https://ramonariel.com/REI-Opt-Outside Opt Outside REI Assc. Creative Director In-house For years, #OptOutside was defined by where you went on Black Friday; we redefined it by who belongs there. By shifting the platform from a singular act of rebellion against consumerism to a collective movement for equity, we invited underrepresented communities to rewrite the narrative of outdoor culture. We didn't just ask people to go outside; we asked them to shape what "outside" looks like. Opt Outside Landing Page https://ramonariel.com/REI-Membership-Relaunch Mon, 11 Nov 2024 15:40:08 +0000 Ramon Ariel https://ramonariel.com/REI-Membership-Relaunch Membership Relaunch REIAssc. Creative Director In-House For the most significant membership overhaul in 80 years, we refused to let the news get buried in the fine print. We transformed a functional update into an invitation for "boundless discovery," using real member stories to prove that an REI membership isn't just a transaction, it's a lifetime pass to adventure. By injecting humanity into the mechanics of the program, we turned a rewards update into a rallying cry for the outdoor community. &nbsp; Digital &amp; Social To celebrate membership we redesigned the REI.com experience and focused it on membership. The goals were, excitement, education, and humanity. We needed to ensure that the human element wasn’t lost on any touchpoint.&nbsp; <img width="1319" height="742" width_o="1319" height_o="742" data-src="https://freight.cargo.site/t/original/i/73db6f459b3318adeed4e20c29b1e6a85a3acebb2f43544c3b0ad499f4f03e4e/Screen-Shot-2022-02-26-at-9.17.17-AM.png" data-mid="221570344" border="0" src="https://freight.cargo.site/w/1000/i/73db6f459b3318adeed4e20c29b1e6a85a3acebb2f43544c3b0ad499f4f03e4e/Screen-Shot-2022-02-26-at-9.17.17-AM.png" /> <img width="1320" height="743" width_o="1320" height_o="743" data-src="https://freight.cargo.site/t/original/i/2fcb1cd580de831501512a3f3372a1931a99ee65eafd34b4b28ca65fb54ba3e7/Screen-Shot-2022-02-26-at-9.15.58-AM.png" data-mid="221570340" border="0" src="https://freight.cargo.site/w/1000/i/2fcb1cd580de831501512a3f3372a1931a99ee65eafd34b4b28ca65fb54ba3e7/Screen-Shot-2022-02-26-at-9.15.58-AM.png" /> <img width="1321" height="742" width_o="1321" height_o="742" data-src="https://freight.cargo.site/t/original/i/9c9e6a20613a181cc56e9b00b48b30ac54ac73736748b5a5c9909c7c3d03e06d/Screen-Shot-2022-02-26-at-9.17.33-AM.png" data-mid="221570346" border="0" src="https://freight.cargo.site/w/1000/i/9c9e6a20613a181cc56e9b00b48b30ac54ac73736748b5a5c9909c7c3d03e06d/Screen-Shot-2022-02-26-at-9.17.33-AM.png" /> <img width="1316" height="740" width_o="1316" height_o="740" data-src="https://freight.cargo.site/t/original/i/047a5819929dbd0e1b47ca9d9dad24d9b20244f80d23fb2dd1557acd72ad1513/Screen-Shot-2022-02-26-at-9.17.48-AM.png" data-mid="221570347" border="0" src="https://freight.cargo.site/w/1000/i/047a5819929dbd0e1b47ca9d9dad24d9b20244f80d23fb2dd1557acd72ad1513/Screen-Shot-2022-02-26-at-9.17.48-AM.png" /> In-Store We redesigned the in-store experience, to celebrate membership, and educate visitors on the new benefits.&nbsp; <img width="1316" height="740" width_o="1316" height_o="740" data-src="https://freight.cargo.site/t/original/i/49020f21a1bb815f49df942931aa7de8c6b84cb82da7957e5eefc8bbe5538336/Screen-Shot-2022-02-26-at-9.16.26-AM.png" data-mid="221570341" border="0" src="https://freight.cargo.site/w/1000/i/49020f21a1bb815f49df942931aa7de8c6b84cb82da7957e5eefc8bbe5538336/Screen-Shot-2022-02-26-at-9.16.26-AM.png" /> <img width="1322" height="742" width_o="1322" height_o="742" data-src="https://freight.cargo.site/t/original/i/87baab5018e2582011053797f6eeece5cc1ac13116464e86e8fed066247c611c/Screen-Shot-2022-02-26-at-9.16.55-AM.png" data-mid="221570343" border="0" src="https://freight.cargo.site/w/1000/i/87baab5018e2582011053797f6eeece5cc1ac13116464e86e8fed066247c611c/Screen-Shot-2022-02-26-at-9.16.55-AM.png" /> <img width="1321" height="742" width_o="1321" height_o="742" data-src="https://freight.cargo.site/t/original/i/4198a050583678c5593bd5e95c5aff858f8cc6d81f4a16c5d655985bddbde9e1/Screen-Shot-2022-02-26-at-9.16.44-AM.png" data-mid="221570342" border="0" src="https://freight.cargo.site/w/1000/i/4198a050583678c5593bd5e95c5aff858f8cc6d81f4a16c5d655985bddbde9e1/Screen-Shot-2022-02-26-at-9.16.44-AM.png" /> Direct Mail As an REI co-op member you always look forward to reeiving your yearly rewards mailer. Not only do you get information about your dividend, but this year you also saw how much better your memebership got.&nbsp; <img width="1323" height="743" width_o="1323" height_o="743" data-src="https://freight.cargo.site/t/original/i/fb3b627d6679d596a72c18beafc32d7916033af65005da6ff4fa050640a7ac53/Screen-Shot-2022-02-26-at-9.18.02-AM.png" data-mid="221570348" border="0" src="https://freight.cargo.site/w/1000/i/fb3b627d6679d596a72c18beafc32d7916033af65005da6ff4fa050640a7ac53/Screen-Shot-2022-02-26-at-9.18.02-AM.png" /> https://ramonariel.com/Frito-Lay-My-Joy Mon, 11 Nov 2024 15:40:04 +0000 Ramon Ariel https://ramonariel.com/Frito-Lay-My-Joy My Joy Frito Lay Group Creative Director Obsidianworks Diversity initiatives often feel like corporate checkboxes; we turned ours into a creative canvas. With "My Joy," Frito-Lay stepped back to let Black, Latino, and Asian creators define happiness on their own terms, from the basketball court to the tattoo chair. By handing the platform (and the budget) to storytellers like @colormecourtney and @mnsantanatattoo, we transformed a snack brand into an amplifier for distinct, cultural voices. Creator Talent:@brianagreen@mnsantanatattoo@forsythfireescape@colormecourtney@officialdjlex <img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/374f73dc9a66d1808291f24fdae1fbf11ae75355f326b7e8300eab2ccb0e3400/MicrosoftTeams-image-24.png" data-mid="221570313" border="0" src="https://freight.cargo.site/w/1000/i/374f73dc9a66d1808291f24fdae1fbf11ae75355f326b7e8300eab2ccb0e3400/MicrosoftTeams-image-24.png" /> <img width="3967" height="4956" width_o="3967" height_o="4956" data-src="https://freight.cargo.site/t/original/i/dd430d3589fbac97a25b3059a343ea9d3f3c26742125c25a2c21c69e0c70cd34/MicrosoftTeams-image-26.png" data-mid="221570315" border="0" src="https://freight.cargo.site/w/1000/i/dd430d3589fbac97a25b3059a343ea9d3f3c26742125c25a2c21c69e0c70cd34/MicrosoftTeams-image-26.png" /> <img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/4980e34b2bbedfd64d08de396880700cd30a801fe331e141a33d712968c366d3/MicrosoftTeams-image-25.png" data-mid="221570314" border="0" src="https://freight.cargo.site/w/1000/i/4980e34b2bbedfd64d08de396880700cd30a801fe331e141a33d712968c366d3/MicrosoftTeams-image-25.png" /> <img width="1280" height="1920" width_o="1280" height_o="1920" data-src="https://freight.cargo.site/t/original/i/4f31eb6dda3ed8e3444def6919ab2cabd74307f041bbdaa505ec0b15f64b5ffb/myjoy-1.gif" data-mid="221570316" border="0" src="https://freight.cargo.site/w/1000/i/4f31eb6dda3ed8e3444def6919ab2cabd74307f041bbdaa505ec0b15f64b5ffb/myjoy-1.gif" /> <img width="1080" height="810" width_o="1080" height_o="810" data-src="https://freight.cargo.site/t/original/i/a1ff8564152f0dc0274206e218fa5ef24f6ac69b3ef3ac1bf7993930043c9407/IMG_3410.jpg" data-mid="221570318" border="0" src="https://freight.cargo.site/w/1000/i/a1ff8564152f0dc0274206e218fa5ef24f6ac69b3ef3ac1bf7993930043c9407/IMG_3410.jpg" /> <img width="1080" height="1440" width_o="1080" height_o="1440" data-src="https://freight.cargo.site/t/original/i/0957122d6aead5488825a99d1274366fa7cff1fba6da3480e1d82e3b4db7d4c4/IMG_3405.jpg" data-mid="221570317" border="0" src="https://freight.cargo.site/w/1000/i/0957122d6aead5488825a99d1274366fa7cff1fba6da3480e1d82e3b4db7d4c4/IMG_3405.jpg" /> https://ramonariel.com/InvescoQQQ-The-Innovation-Arena Mon, 11 Nov 2024 15:40:07 +0000 Ramon Ariel https://ramonariel.com/InvescoQQQ-The-Innovation-Arena Innovation Arena InvescoQQQ Creative Director 160over90 Sponsorships at the Final Four are usually passive; we made ours participatory. To launch Invesco QQQ’s "Let’s Rethink Possibilities" platform, we built "The Innovation Arena" a tech-fueled training ground that allowed everyday fans to step into the shoes of D1 athletes. By using cutting-edge technology to erase the line between spectator and starter, we proved that innovation doesn't just power portfolios; it powers the fan experience.<img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/c461facffed35c9d7dd45b3916ce89abbe228e4fad87c84555f5253c6c26d3bd/Invesco-_0018_Playing3.jpg" data-mid="221570335" border="0" src="https://freight.cargo.site/w/1000/i/c461facffed35c9d7dd45b3916ce89abbe228e4fad87c84555f5253c6c26d3bd/Invesco-_0018_Playing3.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/021b5202aa1d34bb810fa7ad95d091e8e8f5f6bc59e4cdc421caa3cc9c91519b/Invesco-_0020_Watching2.jpg" data-mid="221570334" border="0" src="https://freight.cargo.site/w/1000/i/021b5202aa1d34bb810fa7ad95d091e8e8f5f6bc59e4cdc421caa3cc9c91519b/Invesco-_0020_Watching2.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/7cb9feba559a81348387fcb9041d20a1dad97fb511c1f972e3004decb669b1f4/Invesco-Space.jpg" data-mid="221570332" border="0" src="https://freight.cargo.site/w/1000/i/7cb9feba559a81348387fcb9041d20a1dad97fb511c1f972e3004decb669b1f4/Invesco-Space.jpg" />