Mirror Surprise

InvescoQQQ
Creative Director
160over90

To illustrate the power of Invesco QQQ’s technology, we didn't just display it; we used it to break the fourth wall. We built a custom "Smart Mirror" that lured fans into a training session with a virtual avatar of WNBA legend Candace Parker, only to shatter the illusion when the real Candace stepped out of the screen and onto the court. We proved that true innovation doesn't isolate us in the digital world, it bridges the gap to the physical one.