Innovation Arena

InvescoQQQ
Creative Director
160over90

Sponsorships at the Final Four are usually passive; we made ours participatory. To launch Invesco QQQ’s "Let’s Rethink Possibilities" platform, we built "The Innovation Arena" a tech-fueled training ground that allowed everyday fans to step into the shoes of D1 athletes. By using cutting-edge technology to erase the line between spectator and starter, we proved that innovation doesn't just power portfolios; it powers the fan experience.