Ramon Ariel De Los Santos 

Creative Director / Educator / Copywriter


Client: MLB
Role: Lead Creative Director
Agency/Brand: 160over90 

Challenge: The MLB wanted to create a space during their All Star Week in Los Angeles as a launch pad for their new cultural platform MLB Life. With the goal is to bringf together Art, Music, Fashion, and Gaming together in one space. 

Solution: We created an experiential activation called the All Star House,
the ultimate hub for all the elements of culture that make up the MLB outside the diamond.
My role was to coordiante both internal and external teams, and insure
that every detail and element of the house came to life in an exciting way. 

The All Star House became an oasis for celebrities, influencers, and baseball fans.
We hosted a Verzuz Battle, Bryan Cranston promoting his spirits brand, chef Jeff Greenspan, Gaming influencers,
and a special screening of The Captain.