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Opt Outside

REI
Assc. Creative Director
In-house

For years, #OptOutside was defined by where you went on Black Friday; we redefined it by who belongs there. By shifting the platform from a singular act of rebellion against consumerism to a collective movement for equity, we invited underrepresented communities to rewrite the narrative of outdoor culture. We didn't just ask people to go outside; we asked them to shape what "outside" looks like.







Opt Outside Landing Page


Experience 

Creative Director // Movers+Shakers
🤠Currently

Head of Creative // Obsidianworks
Target, Jordan, Timberland, Pepsico, Marriott,
Tequila Herradura

Creative Director // 160over90
InvescoQQQ, Macy's, Target, Marriott, Meta, MLB

Associate Creative Director // REI
Opt Outside 2021 Campaign
REI Membership Relaunch

Sr. Manager Copy + Content // Converse
Global DOTCOM Experience

Associate Creative Director // VMLY&R
Wendy’s

Associate Creative Director // Hill Holliday
Planet Fitness, Bank of America, Dunkin' Donuts,
American Lung Association

Copywriter // IMG, DevitoVerdi, Y&R, Grey
Paramount Pictures, Dick Sporting Goods,
Virgin Airlines, New York Organ Donor, LG Electronics, BMW, Mercedes, Colgate, Timex. 


Recognition

Cannes Lion
Bronze Lion - Ent
Bronze Lion - PR

 
Clios
 Clio Sports - Grand Clio
Bronze Clio - Sports 
Bronze Clio - Social Media

Silver Clio - Engagement/Experiential

Webby’s
Best Launch - Winner
People's Voice Winner
Winner - Online Film & Video
Winner - Online Film & Video
Winner - Social - Celebrity/Fan


Shorty Awards
Gold

Finalist
Bronze
Honorable Mention

Graphis
New Talent - Gold
New Talent - Gold

Art & Design HS Volleyball
Most Improved Player