Saved By The Scan
American Lung Assc.
Assc. Creative Director
Hill Holliday
American Lung Assc.
Assc. Creative Director
Hill Holliday
For former smokers, the hardest battle wasn't the disease; it was the addiction. We dramatized this truth by visualizing their past struggle as a literal mountain of cigarettes, proving that compared to quitting, the life-saving CT scan is the easy part. By shifting the narrative from stigma to heroism, we turned a medical screening into a well-earned victory lap
Press:
TIME
AdWeek
Little Black Book
The Drum
Nasdaq
Campaign
Safety + Health
Print / Outdoor
Website
We also built a custom website where people can learn about the screening and take a lung cancer risk assessment quiz.
Behind the Scenes