TV



Client: Barilla Pasta
Role: Copywriter
Agency: Y&R NY

The Brief for this commercial was that Barilla pasta will always cook “al dente” no matter what. So to get the message across we decided to highlight that bad pasta can ruin the perfect night.


Experience 

Creative Director // Movers+Shakers
🤠Currently

Head of Creative // Obsidianworks
Target, Jordan, Timberland, Pepsico, Marriott,
Tequila Herradura

Creative Director // 160over90
InvescoQQQ, Macy's, Target, Marriott, Meta, MLB

Associate Creative Director // REI
Opt Outside 2021 Campaign
REI Membership Relaunch

Sr. Manager Copy + Content // Converse
Global DOTCOM Experience

Associate Creative Director // VMLY&R
Wendy’s

Associate Creative Director // Hill Holliday
Planet Fitness, Bank of America, Dunkin' Donuts,
American Lung Association

Copywriter // IMG, DevitoVerdi, Y&R, Grey
Paramount Pictures, Dick Sporting Goods,
Virgin Airlines, New York Organ Donor, LG Electronics, BMW, Mercedes, Colgate, Timex. 


Recognition

Cannes Lion
Bronze Lion - Ent
Bronze Lion - PR

 
Clios
Clio Sports - Grand Clio
Bronze Clio - Sports 
Bronze Clio - Social Media

Silver Clio - Engagement/Experiential

Webby’s
Best Launch - Winner
People's Voice Winner
Winner - Online Film & Video
Winner - Online Film & Video
Winner - Social - Celebrity/Fan


Shorty Awards
Gold

Finalist
Bronze
Honorable Mention

Graphis
New Talent - Gold
New Talent - Gold

Art & Design HS Volleyball
Most Improved Player