Ramon Ariel De Los Santos
Creative Director / Educator / Copywriter
︎
Ramon Ariel
De Los Santos
Creative Director /
Educator /
Copywriter /
Frito Lay
Timberland
Mirror Surprise
REI #OptOutside
REI Membership
Zoolander 2
Saved By The Scan
MLB All Star Week
BFresh
Dicks Sporting Goods
Doug The Pug
Planet Fitness
Wendy’s
Dunkin
DSG Hell Week
Barilla Pasta
NY Organ Donor
About
︎
For the holiday release of Wendy’s new Bacon Maple Chicken sandwich we decided to highlight one of its main ingredients, maple syrup.
So we wrote a children’s book, The Night Before Maple Syrup Day, and released it on national maple syrup day thus creating a new holiday classic.
The night before publised the video, publised each page of the book on Wendy’s Twitter with the help of Influencer/Illustrator @Swatercolor
Client: Wendy’s
Role: Associate Creative Director - Copy
Agency: VMLY&R