For the holiday release of Wendy’s new Bacon Maple Chicken sandwich we decided to highlight one of its main ingredients, maple syrup. 
So we wrote a children’s book, The Night Before Maple Syrup Day,  and released it on national maple syrup day thus creating a new holiday classic. 


The night before publised the video, publised each page of the book on Wendy’s Twitter with the help of Influencer/Illustrator @Swatercolor

Client: Wendy’s  
Role: Associate Creative Director - Copy
Agency: VMLY&R
2019 — New York City