Ramon Ariel De Los Santos 

Creative Director / Educator / Copywriter


Client: REI
Role: Associate Creative Director
Agency/Brand: REI Brand Lab

Challenge: Outdoor culture is not welcoming to people who aren't white, non-disabled heteronormative individuals.

Solution: A 360-campaign that expanded the meaning of REI's #OptOutside campaign from spending time outside on black Friday to an invitation to embrace community-led beliefs and shape a more inclusive outdoor culture.

Opt Outside Landing Page