Ramon Ariel De Los Santos
Creative Director / Educator / Copywriter
︎
Ramon Ariel
De Los Santos
Creative Director /
Educator /
Copywriter /
Frito Lay
Timberland
Mirror Surprise
REI #OptOutside
REI Membership
Zoolander 2
Saved By The Scan
MLB All Star Week
BFresh
Dicks Sporting Goods
Doug The Pug
Planet Fitness
Wendy’s
Dunkin
DSG Hell Week
Barilla Pasta
NY Organ Donor
About
︎
Client: REI
Role: Associate Creative Director
Agency/Brand: REI Brand Lab
Challenge: Outdoor culture is not welcoming to people who aren't white, non-disabled heteronormative individuals.
Solution: A 360-campaign that expanded the meaning of REI's #OptOutside campaign from spending time outside on black Friday to an invitation to embrace community-led beliefs and shape a more inclusive outdoor culture.
Opt Outside Landing Page