︎

Excessive Celebrations

Dunkin Donuts
Assc. Creative Director
Hill Holliday
To inject fresh energy into Dunkin’s NFL sponsorship, we moved beyond the broadcast booth and onto the second screen. We tapped viral sensation BdotAdot5 to satirize the "No Fun League" with a series of "Excessive Celebrations," while simultaneously becoming the first marketer to hack ESPN’s Periscope for real-time engagement. We turned a standard media buy into a cross-platform entertainment hub, generating 6 million views in just 24 hours.




Awards:
2016 IAB MIXX Awards - Bronze - Social – Influencer Marketing

ESPN Magazine Print 


Awards:
2018 Clio Sports - Bronze


Experience 

Creative Director // Movers+Shakers
🤠Currently

Head of Creative // Obsidianworks
Target, Jordan, Timberland, Pepsico, Marriott,
Tequila Herradura

Creative Director // 160over90
InvescoQQQ, Macy's, Target, Marriott, Meta, MLB

Associate Creative Director // REI
Opt Outside 2021 Campaign
REI Membership Relaunch

Sr. Manager Copy + Content // Converse
Global DOTCOM Experience

Associate Creative Director // VMLY&R
Wendy’s

Associate Creative Director // Hill Holliday
Planet Fitness, Bank of America, Dunkin' Donuts,
American Lung Association

Copywriter // IMG, DevitoVerdi, Y&R, Grey
Paramount Pictures, Dick Sporting Goods,
Virgin Airlines, New York Organ Donor, LG Electronics, BMW, Mercedes, Colgate, Timex. 


Recognition

Cannes Lion
Bronze Lion - Ent
Bronze Lion - PR

 
Clios
 Clio Sports - Grand Clio
Bronze Clio - Sports 
Bronze Clio - Social Media

Silver Clio - Engagement/Experiential

Webby’s
Best Launch - Winner
People's Voice Winner
Winner - Online Film & Video
Winner - Online Film & Video
Winner - Social - Celebrity/Fan


Shorty Awards
Gold

Finalist
Bronze
Honorable Mention

Graphis
New Talent - Gold
New Talent - Gold

Art & Design HS Volleyball
Most Improved Player