Ramon Ariel De Los Santos
Creative Director / Educator / Copywriter
︎
Ramon Ariel
De Los Santos
Creative Director /
Educator /
Copywriter /
Frito Lay
Timberland
Mirror Surprise
REI #OptOutside
REI Membership
Zoolander 2
Saved By The Scan
MLB All Star Week
BFresh
Dicks Sporting Goods
Doug The Pug
Planet Fitness
Wendy’s
Dunkin
DSG Hell Week
Barilla Pasta
NY Organ Donor
About
︎
Client: Invesco QQQ
Role: Creative Director
Agency/Brand: 160over90
Challenge: How do we make a splash during the NCAA Final Four? By extending the technology featured in Invesco QQQ’s TV campaign focused around Agents of Innovation, with a social first content piece.
Solution: We tapped our brand partner and NCAA legend Candace Parker, to surprise some of her biggest fans. We built a unique smart mirror, placed it in the middle of a gym, and inveted some superfans to try it out. The result, some sweat, some tears, and a whole lot of inspiration.