Ramon Ariel De Los Santos 

Creative Director / Educator / Copywriter


Client: Invesco QQQ
Role: Creative Director
Agency/Brand: 160over90 

Challenge: How do we make a splash during the NCAA Final Four? By extending the technology featured in Invesco QQQ’s TV campaign focused around Agents of Innovation, with a social first content piece.  

Solution: We tapped our brand partner and NCAA legend Candace Parker, to surprise some of her biggest fans. We built a unique smart mirror, placed it in the middle of a gym, and inveted some superfans to try it out. The result, some sweat, some tears, and a whole lot of inspiration.