Zoolander Takes The Runway

Paramount
Copywriter
160over90

To announce the return of the world’s most ridiculous male models, we didn't release a trailer; we crashed reality. By infiltrating the finale of the Valentino show at Paris Fashion Week, we blurred the line between the film’s satire and the fashion world it mocks. We transformed a movie announcement into a global news event, proving that the best way to launch a fake supermodel is to treat him like a real one .