Sports Matter

Dick’s Sporting Goods
Copywriter
160over90

With data predicting that nearly 30% of public schools would eliminate sports programs by 2020, we recognized that the game was literally ending for millions of kids. We launched "Sports Matter" not as a charity drive, but as a content-led rescue mission, combining a Tribeca-produced documentary with a massive crowdfunding platform to bridge the funding gap. By writing unique narratives for 188 at-risk teams and mobilizing over 300 celebrities, we didn't just raise $4 million; we saved the season for thousands of student-athletes.