Ramon Ariel De Los Santos
Creative Director / Educator / Copywriter
︎
Ramon Ariel
De Los Santos
Creative Director /
Educator /
Copywriter /
Frito Lay
Timberland
Mirror Surprise
REI #OptOutside
REI Membership
Zoolander 2
Saved By The Scan
MLB All Star Week
BFresh
Dicks Sporting Goods
Doug The Pug
Planet Fitness
Wendy’s
Dunkin
DSG Hell Week
Barilla Pasta
NY Organ Donor
About
︎
Client: Invesco QQQ
Role: Creative Director
Agency/Brand: 160over90
Challenge: Create a March Madness experiece that brings Invesco QQQ’s new brand positioning “Let’s Rethink Possibilities” to life through the innovation that can be found within the companies in their ETF fund.
Solution: The Innovation Arena; A first of it’s kind experience, where fans can rethink the possibilites of being a fan, by using innovation to make them feel like they are playing in the Final Four.
Fans can feel the energy of an AI crowd following your every move, the pressure of hitting clutch free throws, the excitement of a buzzard beater, and joy of playing in the Final Four inspired by iconic tournament moments.
